Dead Man's Fingers
The Builders Arms creative agency approached us to collaborate on a brand new website for challenger rum brand Dead Man’s Fingers.
Dead Man's Fingers and their agency wanted to take an unconventional approach that would differentiate them from the clean, polished, and expected approach, synonymous with other leading rum brands.
We directed and implemented animations and transitions such as sideway scroll and parallax effects based on the user’s mouse movement and phone tilt, giving the impression of bottles and cocktails floating in space.
Dead Man’s Fingers are now considered to be one of the UK's leading rum brands and continue to surprise people with unique flavour combinations to fully embrace their determination to differentiate themselves from the competition.